January 20th, 2012

New York City Population by Borough


Take a look at our demographic data, available at http://www.nycedc.com/economic-data/demographics

Reblogged from
July 30th, 2011

NYC.GOV demographic info

From the Road Map for the Digital City:


TODAY NEW YORK CITY’S GOVERNMENT is a leader in digital engagement, hosting NYC.gov, 311 online, and over 200 social media channels, blogs, newsletters, and mobile applications that reach over 25 million residents, businesses, and visitors a year. Of the 4 million individuals reached every month by New York City’s digital government, 1.2 million, or 30%, engage with the City through social media such as Facebook, Twitter or digital newsletters.

NYC’s Digital Reach
NYC.gov 74.4% | Newsletter 15.8% | Facebook 4% | Twitter 4% | SMS 1% | iPhone 0.8%

Yearly unique visitors to NYC.gov 24,000,000 | 2.8 million monthly visitors to NYC.gov | 1.2 million reached monthly by NYC.gov social media | NYC.gov web pages 500,000+ | Four million reached every month | Source: DoITT, Google Analytics, Facebook, Twitter, YouTube, Agency feedbackNew York City runs the most advanced municipal Open Data initiative on the globe, with over 350 government data sets that serve as the backbone for independently created applications that attracted over $6 million in private investment.

New York City’s digital initiatives are redefining the nature of government by enabling unprecedented transparency, communication, and collaborative community development. These digital initiatives are the shared successes of DOITT, the City’s resourceful digital media managers, and engaged New Yorkers.

NYC.GOV A Gateway to New York City Government

NEW YORK CITY’S WEBSITE NYC.GOV consolidates thousands of municipal resources to serve over 33 million visitors and 66 million visits a year to more than 500,000 City-run web pages. Managing this enormous effort is a formidable task. First launched in 2000, the website is powered by an Oracle/UNIX architecture running Interwoven’s Content Management Platform. DoITT is responsible for ensuring the scalability and security of NYC.gov, and maintained a 99.99% up-time record in 2010.

NYC.gov goes far beyond presenting information to New Yorkers. The City has developed over 100 original public applications that streamline municipal processes that would otherwise be cumbersome and confusing, such as learning about social services benefits, starting a new business, or accessing property records.

Popular applications include:

Access NYC
A tool that allows New Yorkers to quickly and easily identify government-administered public benefits programs for which they are eligible, such as Head Start, Food Stamps, Medicaid, or Summer Meals.

ACRIS (Automated City Register Information System)
An interactive database that allows users to search property records from 1966 to the present, create tax forms, and calculate property transfer taxes.

Business Express
A tool intended to streamline the permitting process for new businesses by consolidating all required applications and permits by industry in one place.

NYC Service
A frequently updated database of hundreds of volunteer opportunities and organizations, matches individuals with nonprofit programs. Volunteers can sign up for email updates of new opportunities, or browse listings at will.

Bill Payments
Currently New Yorkers can pay for dozens of City-issued bills and fees online, including water bills and property taxes. New Yorkers are also able to pay or contest parking violations online, saving them time, hassle, and money from late fees.

Permits and Applications
New Yorkers can currently file for dozens of City-issued permits and applications online, from Street Festivals to bicycle racks.

DCLA Culture CalendarNYCulture Calendar
The Department of Cultural Affairs provides this robust directory of thousands of City events. This interactive resource enables New Yorkers and visitors to search by date, borough, and category, such as “Free” or “Kid Friendly”. Individuals can also submit their own events for inclusion.


Central Park

New York City’s multiculturalism is one of its strengths, and Mayor Bloomberg has made it a priority to make New York City government accessible to all New Yorkers, signing Executive Order 120 to create a language access policy for the City. As part of this initiative, on NYC.gov the NYC Language Gateway offers access to New York City services and programs in English, Spanish, Chinese, and Russian, including 160 documents from 17 agencies. In addition, 311 Call Center Representatives together offer phone assistance in an impressive 180 languages. Content on NYC.gov is presented in a format compatible with most screen readers for the seeing impaired.

Monthly Digital Media
Unique Users
Facebook 156,847 | Twitter 164, 853 | Linkedin Groups 10,243 | YouTube Subscribers 3,326 | Blogs 707 | SMS 61,652 | Newsletter 773,802 | NYC.gov 2,800,000WHY PEOPLE VISIT NYC.gov
Reflecting the breadth of its resources, visitors access NYC.gov for a wide range of reasons. Search query analysis reveals a broad distribution across multiple keywords. After consolidating duplicate queries, the following ranking represents the top keyword inquires that drive traffic to NYC.gov:
  1. Schools, Department of Education
  2. Department of Buildings, acris (Automated City Register Information System), and Buildings Information System (BIS)
  3. Parking Violations, Taxes, Department of Finance
  4. Affordable Housing
  5. Job Listings, Summer Youth Employment Program (SYEP)
  6. Hospital, Health
  7. Alternate Side Parking
  8. New York Police Department
  9. 311
  10. Water Bills

Sources: Google Analytics, Compete, Alexa

Seasonal or emergency events often cause changes in trends as web visitors search for new services and information. Elements of NYC.gov and 311 online, such as the Most Requested and nyc Right Now boxes, have been customized to address trending and persistent concerns including alternate side parking rules, schools, and sanitation.
Sources: Google Analytics, Compete, Alexa

About half of the traffic to NYC.gov originates from search engines such as Google and Bing, and about 40% of traffic comes directly to the website. Around 10% of traffic originates from referring sites that link to NYC.gov.

Internet Explorer 3,404,840 60.32% | Firefox 954,285 16.91% | Safari 766,969 13.59% | Chrome 426,738 7.56% | Opera 17,305 .31% | Mozilla Compatible Ag 13,737 .24% | BlackBerry8530 12,568 .22% | BlackBerry9700 10,729 .19% | BlackBerry9630 4,649 .08% | Mozilla 4,116 .07%

Most NYC.gov visitors (60%) use the Internet Explorer browser, followed by Firefox (17%), Safari (14%), and Chrome (8%).

Cable 24,514,606 36.8% | Unknown 15,982,249 23.99% | T1 15,207,207 22.83% | DSL 9,306,443 13.97% | Dialup 1,307,357 1.96% | OC3 280,589 .42% | ISDN 9,233 .01%

While a significant portion of user connection models is unknown, the majority of visitors to NYC.gov appear to access using cable connections, followed by T1 and DSL. A small but important subset of visitors use a dialup connection.

Demographic by income

Like the City itself, visitors to NYC.gov represent a diverse cross section of society. Over the past two years, the demographics of visitors to NYC.gov have evolved to be virtually equal in distribution across different socioeconomic groups. For example, visitors from the lowest socioeconomic bracket have increased more then 10% in the past ten years, illustrating an expansion of broadband connectivity and technology literacy in the group.

An Even Division of Visitors by Gender
An Even Division of Visitors by GenderVisitors to NYC.gov echo national distribution averages for gender and age. Traffic to NYC.gov is evenly divided between men (50%) and women (50%). Compared to the US average, traffic to NYC.gov skews slightly younger, with 26% percent of visitors 25-34, followed by 19% 35 - 44, and 19% for visitors 18 - 24.

NYC: 18-24: 19% | 25-34: 26% | 35-44: 19% | 45-54: 18% | 55-64: 11% | 65+: 6% U.S.: 18-24: 16% | 25-34: 21% | 35-44: 22% | 45-54: 19% | 55-64: 13% | 65+: 10%

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Technology in the Public Service, from the City of New York. Learn more about NYC Digital and follow the City of New York on Tumblr.